Content-heavy website for an expense & time tracking SaaS
- Information Technology
Once upon a time
ClickTime was a pioneer of the SaaS industry with their IT consulting model that launched in the late 90s, but it was their expense and time-tracking software that truly made them stand out. In 2022 it was high time for the company to receive a website that would match their software’s quality and go well with their new corporate identity.
It’s a team effort
As is usual in the adchitects team, some of our finest players entered the pitch and played a phenomenal game of design & development. Obviously, the coaches (Project Manager, Testing & CEO) also played their part. Needless to say, the project was a win.
SCOPE OF WORK
Sounds like a plan
Every project we do is preceded by onboarding and multiple project-specific consultations with the client. Once we establish common ground, we set off to work. In ClickTime’s case, we initially dedicated our attention to the creation of the new brand identity, and then we went onto the website itself.
The right equipment for the job
Most of our work is being done through industry-standard software that’s above all easy to use but has a steep learning curve, where masterful designers truly shine.
Best of both worlds
An intriguing combination of serif and sans-serif fonts – what’s not to love? You’ll find the imposing Tiempos in the headers and titles, and the DM Sans in all the smaller captions and buttons.
We hope you like blue
It’s a calm and simple base color palette that incorporates an impressive amount of shades. Deep blues work in tandem with a noticeable lighter sky blue. We were not afraid to implement radial gradients here and there to emphasize certain elements like buttons. The contrasting, slightly dark orange completes the classic hot/cold contrast of blue and orange.
Brand do’s and don’ts
No new brand identity can flourish without a skillfully implemented brand book. ClickTime’s Brand Bible is a handy guideline, detailing all the best practices when it comes to the company’s new brand.
Design like a chemist
What truly makes this project stand out, is the Atomic Design Approach. It’s an interface design system that utilizes the order and hierarchy of elements that comprise a website. From atoms, through molecules, to organisms, website elements are categorized based on their function and relation to each other.
Thanks to this methodology we could establish a clear website structure much faster, and save time by being able to reuse the components, which could work in more places than one.
The body of a website
How does all this exactly work? Think of a single website component as an organism. Inside, you’ll find the crucial “if’s”, molecules, which are clusters of components that have unique properties, and atoms, the smallest bits like colors or animations, which make up the molecules, and much like in chemistry, are the smallest parts of the system. The way the site’s content is built enables the web design team to come up with more coherent website structures that reuse interface components as a time- and effort-saving measure.
Ready for all your content
When the new website’s structure was ready, the elements came together to offer a seamless and harmonious experience for the user. Thanks to Atomic Design Approach, we could spend more time fine-tuning the website’s readability and user-friendliness.
Welcome to ClickTime
There could be nothing else at the center of attention, than the platform itself. ClickTime’s expense & time tracking solution received a brand new product page that packs a lot of information while still being clean and approachable.
Try it before you buy it
One of the key website requirements was to allow the user to see how the ClickTime app really works. The content-packed Product Tour page details all the ClickTime’s unique features and details through an easy-to-use slider-like feature.
The company’s trophy cabinet
Is your company awesome? Spread the word! No enterprise website is complete without a history of the company’s successful endeavors. The ability to change the highlighted case study at the top of the page was an extra bonus.
Made for cooperation
The ClickTime team thought ahead and prepared their software to be integrated with a lot of existing tools and platforms for the best possible working experience. Integrations have been split into categories for easier viewing.
Finely tuned for mobiles
Naturally, the mobile version of the website is sleek too! Intuitive buttons, neatly implemented branding, and a menu that optimally encompasses all the website’s subpages will ensure a great mobile experience.
ARE YOU READY?
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