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Modern website for a renowned club with over 100 years of history

The Explorers Club
New York, United States
Clutch Review
The Explorers Club
  • NGO & Non-profit
  • WordPress
  • Salesforce
The esteemed NYC-based Explorers Club was in need of a refreshed digital identity. This society of scientists and scholars needed a representative place on the internet, where members of the club could connect with each other and learn about the club’s activities.
We designed and developed an engaging WordPress website that’s full of historical pictures. It also has plenty of functionalities like the calendar, events page, members area, travel map, about us, and more. All in accordance with the specific style and branding set out by The Explorers Club.
We gave The Explorers Club a state-of-the-art website that details the Club’s history, and highlights its members’ achievements and values. The new site provides a professional and functional digital space for explorers, scientists, and educators from many scientific fields and professions.


By professionals, for professionals

The Explorers Club was founded in 1904, and up to this day, it serves as a multidisciplinary society for countless scientists, explorers, and professionals, including the most familiar household names, such as Neil Armstrong or Sir Edmund Hillary. Working with them was an immense privilege, but also a fantastic creative opportunity.


Where the journey begins

Every expedition trip starts with the calendar, and it’s an immanent part of every explorer’s life. It’s no different for The Explorers Club, for whom we prepared a custom, beautifully minimalist calendar that outlines their scope of events and activities – from lectures and meetings to summits and trips.


Over a century of stories to tell

Perhaps the most important of all subsections was the About page, which offers a peek into the Club’s rich 100+ year history, which saw its members travel to the most inaccessible places in the world, and venture as far as the Moon itself. The club’s long-standing notoriety is its pride and joy, and we made sure to put a lot of heart into highlighting it.


In the field

There’s no better way to capture an explorer’s attention than to present them with a map. This map of the world details the marvelous achievements of the Club’s members, including the expeditions to the wreck of Titanic, or diving to The Challenger Deep in the Mariana trench. The flags you can see are The Explorers Club’s official flag – the privilege to carry it being one of the biggest honors of any explorer.


Well-crafted design for mobile

On the mobile version of The Explorers Club page, it’s the photos that take over. Iconic pictures from the moon, taken by Buzz Aldrin, serve as a one-of-a-kind background for the site’s content. Design-wise, the ever-present white and beige backgrounds work well with a minimalist, text-based approach, where no icons or shapes distract the user from the stories and menus.


Welcome to The Club

There’s no club without the members' area. Here, in this very functional space, the most important bits are naturally, the members-only features: easy access to benefits, fully customizable profiles, information on expeditions, as well as various lists, subscriptions, and bookmarks.


Simple & accessible

The website was created for maximized accessibility for people of all ages, as it was crucial also for the elderly members of The Explorer’s Club to be able to participate in the Club’s community.

We were working with already established colors, palettes, and typography. The biggest task was to make sure that we understood The Explorer’s Club’s values and transferred them well into functional designs that would work together smoothly. All that, so the Club’s activities and history could take the stage, and be at the center of the user’s attention.

As for typography, the Acumin sans-serif family created a wonderful duo with the staggeringly elegant Essones serif font.

Clutch logo image5.0

The group’s website traffic has gone up by 30%–40%, along with their store’s sales.

Kevin Murphy

The Explorers Club (New York City, USA)


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