Sistable

Website and branding for online stress management coaching

Brand
Sistable
Client
Sistable OU
Industry
Coaching
Location
Tallinn, Estonia
Clutch Review
5.0Clutch star iconClutch star iconClutch star iconClutch star iconClutch star icon
Budget
€5,000 – €15,000
Services
  • Responsive Website
  • Brand Identity
Environment
  • Headless (ReactJS)
  • WordPress
  • Vercel
Release
2020

Sistable had a clear mission, a valuable service to offer, and two exceptionally gifted sisters leading the charge – they just needed the branding and website to match. We were happy to provide the missing piece of the puzzle.

About the Project

The initial concept

Sistable is more than an online coaching platform, it's a community – by women, for women – where sisterhood is more than a buzzword. This uniquely powerful female brand needed a visual identity and website to match its mission and mindset.

Visual Design

A warm welcome

Landing on Sistable's homepage is like getting a hug from a friend, then a push toward growth. We used warm colors to create a welcoming, supportive atmosphere, followed by the brand's clearly articulated value proposition and a powerful call to action to guide the user toward a free discovery session.

Visual Design

Personalizing the brand

Meet the people behind the product! Putting real faces to an emerging brand instills trust. Then, to satisfy even the most hesistant user, we added a practical and comprehensive FAQ section that provides all the relevant information about the services offered.

Visual Design

Pricing & booking

No one wants to jump through hoops for a list of price points and services rendered. For Sistable's pricing and booking page, we embraced transparency and access to information. It's easy to understand and even easier to book an appointment. No fine print, no hidden fees, no confusion.

Style

Mobile-friendly

Sistable is a true support system – one you can access any time, from any device. Reach out to Sistable on your mobile device without compromising the functional experience or visual appeal.

Style

Female empowerment

Nothing says sisterhood like a collection of strong, beautiful, independent women. We hand-picked powerful yet feminine photos to capture their brand identity of intimacy, warmth, and community.

Style

Logotype sketches

Creating a brand's visual identity is not a responsibility we take lightly. To truly embody their story and capture their vision, we went through a lengthy ideation phase and development process – as you can see from the drawings below – that lead us to the perfect design.

Style

Final logo

And where did that challenging but rewarding design process lead us? As you can see, the final logo design is a symmetrical emblem of two sisters with the brand name featured clearly below.

Style

Typography

Two sisters, two fonts. By combining two different typefaces – one for the headings and another for the subheadings and body text – we were able to create a well-balanced yet cohesive design. It's readable, effective, and retains the warmth of their brand.

Style

Colors

Can you ever find the perfect palette for a company that is equally feminine and powerful, vulnerable yet strong? We're confident we did! The combination of these warm pastels and deep blue hues says it all.

5.0

Everything was finished on time, and I would say in fairly impressive time.

Alaia Calleja

CO-FOUNDER - SISTABLE (EE)

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