Shopify-like app, but for the real estate investment industry

The Stockholm-based Reblocs wishes to collect information on their potential client base by offering a service that reshapes the common understanding of real estate investing. The company came up with a platform that facilitates housing market investments and allows homeowners to release capital. Naturally, their digital presence as well as branding had to be just as good as their business idea. So they came to us.

Great work on part of the team resulted in swift project execution and fast digital product delivery. Each team member had a distinct role, which they were fulfilling in a transparent, time-tracked manner for our client’s convenience.

When we sat down to work we offered Reblocs several different web-design-related services. We arranged the project’s timeline in order to effectively deliver UX know-how, UI designs, Front-End development, and branding expertise. In our flow, we made sure to fit all the client’s requirements and include all the necessary procedures, including project moodboards and branding work.

When it comes to branding, Reblocs wished for a clean and modern overall experience. The logotype was given a small, unique touch. The favicon is bold, simple, and easy to remember.

As for the colors, we went with plain white backgrounds, black contrasts, and a vivid, fluorescent yellow-green for extra exclamation and a bit of excitement. There’s a hint of grey tones, giving the project a nuanced, professional feel. We picked two mature sans-serif fonts: Lexend Deca for all the headers, and the narrow Inter for blocks of text. Oh, and Swedish looks simply fabulous in these fonts.

The homepage acts as a business card and invites the user to get to know Reblocs better. In an unusual approach, we included two, very simple contact forms: the upper one for the waiting list, and the lower for general inquiries and help. This helped provide a feeling of openness and eagerness to help. We also implemented client-oriented quizzes that allow the company to come up with a suitable, bespoke offer.

It’s an immensely clean and unburdened project. We effectively eliminated communication noise by giving every visible element an adequate amount of space, which improves accessibility and readability. There is also plenty of carefully selected illustrations, all of which have a characteristic style with various outlines, making the brand appear approachable and easy-going.

Reblocs’ new website on mobile devices offers rapid loading times and a straightforward user experience. The blocks of text have been shortened, while the buttons and forms got slightly bigger. We also made sure to make the architecture-related photos more pronounced and visible.

The website gradually explains all the details of Reblocs’ real estate investment offer as the user scrolls down. To remedy having the website feel as if it’s a one-pager (and to reduce bounce rates), we implemented several unique, scroll-controlled moveable elements that keep the users engaged and interested in the site’s content.