Transforming Armitron’s Ecommerce Experience

Motto developed Armitron’s new brand strategy, tone of voice, and creative identity, and our role was to implement it seamlessly in the Shopify store. We translated their wireframes into a high-performing ecommerce experience, ensuring that every design element aligned with the refreshed brand while optimizing for usability and conversion.

We refined site navigation to create a seamless user journey, ensuring effortless product discovery. Our work focused on enhancing menu structures and pathways that aligned with the branding agency’s strategy, guiding customers naturally from homepage to checkout with an intuitive, streamlined experience.

The homepage was designed to instantly communicate Armitron’s new brand identity while driving conversions. By combining compelling visuals, strategic messaging, and interactive elements, we created an engaging entry point that connects storytelling with seamless shopping.

We built Product Listing Pages (PLPs) and Product Detail Pages (PDPs) that showcase Armitron’s watches with clarity and style. Following the branding agency’s design system, we ensured consistency in typography, colors, and messaging while prioritizing speed, accessibility, and ease of purchase across all devices.