Website for leaders in agriculture and data-led animal health solutions

Kynetec is an industry leader when it comes to monitoring market dynamics within the crop protection and seed sector. Furthermore, the company conducts comprehensive market research within approximately six countries, focusing on the pet and livestock market. In addition to the above-mentioned core offerings, Kynetec provides customized research solutions across various domains.

The project was methodically divided into key phases to ensure a seamless development process. Initially, the focus was on user experience design to lay a solid foundation for intuitive interaction. The project transitioned smoothly into the second phase, concentrating on user interface design, leading into development and extensive testing, ensuring a robust and user-friendly final product.

The project team was strategically assembled to cover all critical areas of the website's development. A project manager led the initiative, supported by two designers focused on crafting a visually compelling interface. Two developers then built the site's functional framework, while a tester rigorously assessed the site's performance and usability to guarantee top-quality delivery.

The home page was meticulously designed to serve as a window into Kynetec’s corporate identity and its specialized offerings. The design strategically emphasizes the company's key areas of expertise through striking visual elements. As a result, visitors quickly grasp the comprehensive scope of Kynetec's capabilities upon their first engagement with the website.

The custom product page on Kynetec's website is expertly crafted to highlight the key characteristics and benefits of their offerings. Each product is showcased in detail, providing potential clients with essential information at a glance. Additionally, the page features an intuitive and straightforward contact form, enabling visitors to easily initiate communication with a Kynetec representative.

Kynetec's predictive intelligence tools are designed to provide users with forward-looking insights. Helping clients identify and quantify potential opportunities and risks, the tools also facilitate the maintenance of close customer relationships and support informed strategic decisions in business, sales, and marketing.

Kynetec recruits panelists globally, equipping its data scientists with a diverse pool of respondents. To streamline the process, a dedicated recruitment page on the website has been optimized to encourage more individuals to join. The page highlights the benefits for participants, clarifies the application steps, and features user-friendly forms.

We revamped the website's look and feel to align with Kynetec's branding guidelines, implementing subtle changes in the color palette and font style to maintain a fresh, modern aesthetic. Linear illustrations were added, resembling charts and data-driven insights, to visually reinforce Kynetec's analytical focus.