Personalized investment advisory through a user-friendly web app

Derivaty comes forward with an investment offer like no other company. Their idea is to let their customers create custom-built investment plans, with Derivaty's advisors later suggesting changes focused on achieving the best possible investment results. It’s an innovative thought in the world of investment, and the company needed the web presence of its idea to appear more convincing.

Each of our projects follows an experience-based-yet-flexible plan that we modify to suit every client’s needs. Derivaty was no exception.

With a plan, all that’s left to begin work is to find the perfect schedule. Most of the phases overlap to allow a better exchange of information between different members of the design and development teams.

The new website was created in accordance with new design and branding principles. One of the key features is the ability to custom-built your investment plans, a sort of product builder. The whole topic of investing can appear overwhelming, so we made a step-by-step procedure that’s friendly even to the biggest financial newbies. Here’s how easy it is.

Data presentation is an integral part of working in finances, and we made sure Derivaty’s website would pass this test with flying colors. Once you build your offer, all the graphs, charts, and tables necessary to illustrate your investment idea will be rendered on the spot and on demand. It’s a lifesaver when you want to quickly pitch your plan, and are in need of professionally-looking imagery.

Another great feature offered by Derivaty’s new website is the automatic generation of a custom offer to a professionally-looking, US-Letter-format PDF file, which is ready for printing. The final document presents the offer using neat graphs and tables that adapt to the user’s input. The quick and easy creation of printable offers is a great tool for investment advisors.

The current look of the investment sector in the US seems fairly strict and conservative, and the client willfully wanted to stand out from the rest of the pack.

For the rebrand of the logo, we’ve taken the best elements from the old iteration and created a symbol that carries a meaning. We’ve made a reference to the letter “D” (as in the company’s name), and the shape of an arrow pointing forward – a fitting symbol for a company from the finance industry. A lightweight, lively logo and typography were created, which matched well with the complementary key visual.

This may look like a lot of colors at first, but it all makes sense given the omnipresence of gradients within the design. The brighter tones work well as highlights for text, while the darker colors fit nicely with sliders and buttons.

Two elegant sans serif fonts made it into the project, with both Author and Mulish looking very readable, professional, and versatile.

No website can be made without a skilled team of experienced professionals. Don’t forget that apart from great designers and developers, you also need project management pros ready to take the wheel!