World-class interface design for a leading-edge finance app

Seasn, a mobile app designed for Goethe Universitat in Germany, sets out to empower users in making informed financial decisions. It aims to simplify financial management by providing long-term planning options and encouraging expanding financial knowledge. The client had a solid concept and programming background but required assistance with mobile application development and branding.

With the obligatory pre-sale concept done, the Seasn project commenced with an extended period of UX work: app map, and wireframing. Designers responsible for branding also started early, and with them finishing that stage, they have shifted their attention to the UI design phase. The collaboration involved converting the client's desktop application idea into a user-friendly mobile experience. External developers were engaged to implement the finalized designs.

We crafted a new, refreshing brand identity for Seasn, aligning it with the aesthetics found at the junction of educational and financial industries. The logo utilizes 4 cheerful but calm shades, making for a youthful, energetic vibe. Simple shapes that constitute the new logo carry diverse meanings and symbolism.

The key visual represents the new branding's coherence and universality. All the branding elements, from the logo, typography, shapes, and backgrounds were chosen to go well together and look great on any kind of device or platform.

Our scope of work was mainly UX and UI design services for the Seasn app, but the process encompassed much more than just that.

Our multidisciplinary team comprised talented UX/UI designers, experienced developers, and process-oriented project managers. Each team member contributed their expertise to deliver a seamless and engaging final product.

Through collaborative workshops, we gained insights into the client's vision and project requirements. These remote video call sessions allowed us to align our design strategy with the client's goals and create a shared understanding of the app's functionality and user flow.

To validate the design and test user interactions, we developed a fully interactive prototype. This enabled the client to gather feedback and refine the user experience, ensuring the app's usability and effectiveness.

The delicate, pastel color palette for Seasn was carefully chosen to embody 4 key sets values Seasn wishes to communicate: nature and safety, warmth and change, wisdom and independence, emotional balance and friendship.

The Today Dashboard presents users with an overview of their current financial situation, categorized into income, expenses, and savings. Color coding enhances visual clarity, and each bubble represents a specific product. Users can easily improve their financial position by adjusting income, expenses, and savings.

The Future Dashboard offers a glimpse into users' financial scenarios at retirement age. It incorporates "what if" simulations, allowing users to explore the impact of variables such as inflation or life events. Additional income products can be added and tracked, providing insights into their financial trajectory.

Seasn introduces the concept of finding a financial twin – someone with similar circumstances and goals. Users can simulate their future by adding products associated with their twin, gaining valuable insights into potential financial outcomes.

The What Ifs feature enables users to add events that may impact their future financial situation. Scenarios like inflation can be simulated and displayed on the Future Dashboard, empowering users with a comprehensive understanding of their financial prospects.

Apart from the core functionalities, the app encompasses additional features like the lifestyle tab, login and registration, brokerage performance, product simulation, account management, and settings. These additional functions enhance the app's usability and provide a comprehensive set of financial tools.



Typography choices were made to ensure legibility and convey a professional, modern aesthetic that aligns with the app's educational and financial focus. Our choice was Object Sans, a versatile, contemporary sans serif typeface that boasts great legibility. The final app project utilizes 3 different font weights.

We developed UI prototypes that allowed the client to conduct real-user testing. This invaluable feedback guided refinements and improvements, ensuring the app's usability and user satisfaction.