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User-friendly website for a world-class university

Brand
KAUST Academy
Location
Thuwal, Saudi Arabia
Client
KAUST
Budget
Confidential
Industry
  • Education
Environment
  • WordPress
Release
2024
PROBLEM
The users of KAUST Academy's platform experienced difficulties navigating the site, making course exploration challenging. Furthermore, the platform needed to adapt to Arabic-speaking users while remaining inclusive for international audiences, ensuring cultural sensitivity. Additionally, the academy's manual processes for data collection and communication were time-consuming, highlighting the need for automation to enhance efficiency.
SOLUTION
Adchitects crafted a user-centric design based on workshops and user journey mapping to ensure usability and engagement. We aligned the design with KAUST Academy's business goals to enhance brand perception and drive conversions. Aside from that, we improved course exploration with intuitive navigation and automated manual processes for efficiency.
VALUE DELIVERED
By catering to Arabic-speaking users and ensuring cultural inclusivity, Adchitects enhanced the user experience for a wider audience. Streamlined processes improved operational efficiency, and better navigation and filtering made course exploration more engaging. All in all, the project boosted brand perception and drove user engagement and conversions.

ABOUT THE PROJECT

Website for education innovators

Our collaboration with KAUST Academy aimed to revolutionize their online presence, addressing challenges like cultural sensitivity and user experience. Through workshops and strategic implementation, we crafted a solution that embraced inclusivity and global accessibility.

WORLD-CLASS EXPERTISE

Experienced and dedicated specialists

Our team, consisting of a Project Manager, a UX Designer, two UI Designers, two Web Developers, an SEO Specialist, the Head of Development, the Head of Design, and the CEO & Founder, collaborated throughout the entire project. The client had access to our full expertise and support.

INDUSTRY INSIGHTS

Benchmarking for success

We performed comprehensive research to benchmark industry standards, allowing us to identify key areas for improvement. This thorough analysis provided a solid foundation for enhancing the website's design and functionality.

SEAMLESS COLLABORATION

Expert project management

The project was divided into milestones, each focused on specific functionalities, with weekly Zoom meetings held to discuss progress and set priorities.

UNDERSTANDING CLIENT NEEDS

Collaborative workshop sessions

Our project kicked off with collaborative workshops. Together, we defined user personas, mapped user journeys, and outlined clear website objectives. This approach ensured that we thoroughly understood the client's goals.

VISUALIZING SUCCESS

Wireframing and design iterations

Wireframing and design iterations were crucial for our project, enabling us to quickly verify proposed solutions with the client, an expert in their field. We were able to quickly transform the insights we gained during the collaborative workshops into visually appealing and user-friendly interfaces.

USER-FRIENDLY BROWSING

Intuitive course navigation

We developed an intuitive interface with robust filtering options to enhance course navigation. Users can effortlessly explore courses based on categories, target groups, and other relevant criteria, providing a seamless browsing experience.

PROGRAM EXPLORATION

Advanced filtering options

We designed and implemented sophisticated filtering features that empower users to explore programs based on their specific interests, preferences, and demographics. These capabilities enhance user satisfaction by offering individualized recommendations.

MULTICULTURAL INTERFACE DESIGN

Accomodating diverse cultural preferences

We implemented a mirrored Arabic version of the website with right-aligned text to cater specifically to Arabic-speaking users. Additionally, we integrated both Gregorian and Hijri calendars to accommodate diverse cultural preferences, ensuring the site is inclusive and accessible to a broader audience.

APPLICATION MANAGEMENT

Streamlined application forms

We developed a comprehensive application form to streamline the enrollment process. By simplifying data entry and management, the improved form makes it easier for users to apply and for the administration to handle applications efficiently.

PROJECT IMPLEMENTATION

Building cross-cultural trust

By strategically integrating bilingual features and culturally sensitive design elements, KAUST Academy has emerged as a frontrunner in the industry, earning trust and credibility within Arabic-speaking communities.

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