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Empowering AI Communications with HubSpot Modular Website

Brand
GMS
Location
Baar, Switzerland
Client
GMS
Budget
Confidential
Industry
  • Information Technology
Environment
  • HubSpot
  • Miro
  • Figma
Release
2024
PROBLEM
GMS needed a modern, responsive platform that not only highlighted its products but also truly reflected its professionalism, innovation, brand identity and a visually compelling user experience. The challenge was to create a cohesive digital presence that aligned with GMS’s branding while optimizing content delivery for different user segments.
SOLUTION
We designed and implemented a custom HubSpot theme for GMS landing pages, applying the refreshed branding strategy to their ongoing campaigns. This agile approach maintained uninterrupted marketing efforts while the corporate website was being developed. We then began designing and developing the fully modular main corporate website with HubSpot CMS Hub, focusing on structuring their product and service offerings more intuitively and accessibly.
VALUE DELIVERED
The revamped GMS website now provides a powerful digital presence that drives lead generation and brand engagement. With improved UX, optimized content structure, and flexible modular design, the platform effectively communicates GMS's innovative offerings, ensuring it remains adaptable to evolving market needs and reinforces its position as a leader in AI-driven communications.

About the Project

AI-Driven Transformation for GMS

GMS sought to redefine its digital presence by showcasing its cutting-edge AI communications solutions. The project aimed to create a modular, user-friendly platform that highlights an expanded product portfolio, elevates lead capture, and aligns with a new brand identity to drive engagement and conversions.

Homepage

Engaging First Impressions

The homepage features a powerful hero section that immediately communicates GMS's value proposition. It highlights key products, client success stories, and industry news, setting the stage for an immersive and conversion-focused user experience.

Dynamic Landing Experiences

HP Hero-section Variants (Page Builder)

Leveraging a flexible page builder, multiple hero-section variants allow for tailored messaging and CTAs. These variants can be easily customized to target different audience segments, ensuring that every campaign resonates effectively with its intended market.

Other Pages

Consistent and Engaging Content

Every page follows a modular structure that seamlessly integrates product details, industry insights, and resource materials. This consistency in design ensures that users can navigate effortlessly through comprehensive information about GMS's innovative solutions.

Dynamic Content Hub

Article Master Page (Component Builder)

The article master page utilizes customizable components to present news, case studies, and thought leadership content in an engaging, SEO-friendly format. This hub drives deeper audience engagement and establishes GMS as a trusted authority in AI-driven communications.

Mobile Design

Optimized for On-the-Go Engagement

The website is fully responsive, offering a streamlined, intuitive experience across all devices. The mobile design ensures that key information and interactive elements remain accessible and user-friendly, no matter the screen size.

Mods

Flexible Modules for Future Growth

Built on a modular HubSpot framework, the site incorporates versatile components that can be repurposed across various pages and applications. These modules empower the GMS team to update and expand content quickly, adapting to changing market needs without compromising design consistency.

This project has been awarded
as an honorable mention by awwwards.

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