Lightning-fast headless Shopify with innovative wearables
Professional online presence
The distinctive and minimalist nature of the product inspired the creation of a sleek, modern website. The project involved the development of a headless website, which was a significant undertaking. Additionally, it included the integration of a blog feature and the implementation of a fully functional, custom e-commerce platform built on Shopify.
Joint creative effort
Our collaboration with Genki Instruments flourished as we both recognized the value of feedback. The project was a true partnership, with both sides contributing essential design insights and persuasive arguments for the most effective strategies. This cooperative effort resulted in a refreshed website design and a new backdrop for Genki's innovative products, distinctively different from their former online presence.
We adopted a clear strategy for the product pages, focusing on the essentials for maximum impact. The combination of high-quality photography and meticulously researched design and interface elements proved to be the formula for success. It was bound to prompt immediate product recognition and effectively convert casual visitors into loyal customers.
Dynamic video showcase
The subtle yet significant features of the Genki Instruments wearables are most effectively communicated through video. Consequently, the website extensively incorporates this format, demonstrating how the products function and operate in real-life scenarios.
We ensured that the website's design and functionality are equally impressive on mobile devices. On smaller screens, the project's ingenious simplicity and modernity truly shine. Stylish backgrounds are intermittently accented with blood-orange buttons and concise text segments.
Innovative icon design
The project was a grand and daring venture, largely due to the creative freedom given to our icon designers. Their exceptional work resulted in unique animated icons that move and transform in a mesmerizing, fluid manner. These icons serve a vital role in providing a vivid visual explanation of the gestures and motions that users of Genki's wearables can perform to get the most out of their devices.
The website captivates users by cycling through a variety of background and text color combinations. We chose a vivid blood-orange and a bright gray, as well as the classic black and white contrast to guarantee optimal readability. This selection strikes a balance between an energetically mature aesthetic and a design that is both engaging and delightfully playful.
Genki's newly launched responsive website has received widespread acclaim, particularly from the esteemed designers and developers who form the jury of the internationally renowned Awwwards. This panel honored the project with an Honorable Mention. In addition, Genki's exceptional web design was further recognized with the Special Kudos mention from the CSS Design Awards jury.
as an honorable mention by awwwards.
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