Genki Instruments

Headless Shopify with wearables for creative musicians

Brand
Genki
Client
Genki Instruments ehf.
Industry
Technology
Location
Reykjavík, Iceland
Budget
Confidential
Services
  • Custom E-commerce
Environment
  • Shopify (headless), NextJS
Release
2021

If you make music, Genki is here to address a need you might never have realized you have. Their gesture-operated finger ring working in tandem with intuitive software, allows creators to alter the way their music sounds in real-time. And it's only one of their many features. We've created a modern website with a custom e-commerce solution to reflect their style and showcase the products better.

ABOUT GENKI INSTRUMENTS

Technology that feels natural

Genki wants to present creative people with a more humanized way to create. When we were beginning to draw out the first objectives of our project, we instantly clicked with their team thanks to their contagious fascination with innovative technology. Their state-of-the-art wearable hardware paired, with their professional-grade music software was a great source of inspiration. It also served as a good indicator of what kind of digital product we're expected to deliver.

SCOPE OF WORK

A website with a human touch

A unique and minimalist product called for a clean and modern website, which immerses you with smoothness and fluidity of human motion, reflecting the features that distinguish their products. The goal was to guarantee the brand a professional look, without overwhelming the user with a feeling of being crushed by the amount of data. Our project encompassed an entirely new headless website, a blog feature, and a functional, custom e-commerce based on Shopify.

APPROACH

Better together

Our relationship with the Genki Instruments team blossomed when we mutually agreed on the importance of feedback. It was very much a mutual work, where each side offered valuable design insights and suggested compelling arguments on what was the best way forward. A new look for their website, and a new background for their innovative products, was to sever ties with the previous, overly flashy, gadgety, and sometimes infantile appearance. That's why you'll easily notice mature design decisions throughout the project.

PRODUCT COMES FIRST

A successful product page

We agreed on a straightforward, no-nonsense approach to product pages. High-quality packshot photography paired with the "just right" amount of extensively researched UX and UI elements were the keys to success. All this to evoke instant product recognition and the much sought-for conversion from an onlooker to a customer.

INTEGRATED VIDEO

Works best in motion

The unique nuances of Genki wearables are easiest to grasp when viewed in video form. It's no wonder that the website utilizes the video format extensively, offering an emotive addition to product and description pages, as well as an option to take a look at what the product performs and operates like in practice.

DESIGN CHOICES

Elegant & minimalist

The website grasps the user's attention by alternating between several backgrounds and text color combinations. We went with a striking blood-orange, bright gray and a trusted black & white contrast to ensure optimal readability, as well as a compromise between energetic maturity and captivating, joyful design.

OPTIMIZED FOR MOBILE

Friendly for mobile users

We made sure that the website looks and performs great on mobile devices as well. This is where the ingenious simplicity and modernity of the whole project are especially noticeable, as stylish backgrounds are broken here and there by a handful of blood-orange buttons and bite-sized chunks of text. If you're a fan of clear delivery of data, you'll surely find it easy to fall in love with the mobile version of the website.

ICONS & ANIMATION

Language of motion

It was a big, brave, and bold project, mainly thanks to the imagination of our icon designers running wild. They did a tremendous job with these one-of-a-kind animated icons, which dance and transform in a hypnotic, fluid way. Their function was to offer an evocative visual explanation, describing the gestures and motions the user of Genki's wearable can perform to communicate with the device.

COLORS

Elegant & minimalist

The website grasps the user's attention by alternating between several background and text color combinations. We went with a striking blood-orange, bright gray and a trusted black & white contrast to ensure optimal readability, as well as a compromise between energetic maturity and captivating, joyful design.

VALUE DELIVERED

All in harmony

In the spirit of a slightly clichéd, albeit still valuable slogan "less is more", we've came up with a mature, clear, modern; simple-yet-engaging headless website with an integrated, custom e-commerce platform to give Genki the extra edge over their rivals. The final digital product is a celebration of minimalist approach, very much in line with a straight-to-the-point style of the Scandinavian approach to business.

ARE YOU READY?

Let’s build your next digital product