Lightning-fast headless Shopify with innovative wearables
Brand
Location
Client
Budget
Industry
- Retail
- Technology
Environment
- React.js/Shopify (headless)
Release
Live
Check livePROBLEM
SOLUTION
VALUE DELIVERED
SCOPE OF WORK
A website with a human touch
A unique and minimalist product called for a clean and modern website, which immerses you with smoothness and fluidity of human motion, reflecting the features that distinguish their products. The goal was to guarantee the brand a professional look, without overwhelming the user with a feeling of being crushed by the amount of data. Our project encompassed an entirely new headless website, a blog feature, and a functional, custom e-commerce based on Shopify.
APPROACH
Better together
Our relationship with the Genki Instruments team blossomed when we mutually agreed on the importance of feedback. It was very much a mutual work, where each side offered valuable design insights and suggested compelling arguments on what was the best way forward. A new look for their website, and a new background for their innovative products, was to sever ties with the previous, antiquated iteration of their online presence. That's why you'll easily notice mature design decisions throughout the project.
PRODUCT COMES FIRST
A successful product page
We agreed on a straightforward, no-nonsense approach to product pages. High-quality packshot photography paired with the "just right" amount of extensively researched UX and UI elements were the keys to success. All this to evoke instant product recognition and the much sought-for conversion from an onlooker to a customer.
INTEGRATED VIDEO
Works best in motion
The unique nuances of Genki wearables are easiest to grasp when viewed in video form. It's no wonder that the website utilizes the video format extensively, offering an emotive addition to product and description pages, as well as an option to take a look at what the product performs and operates like in practice.
DESIGN CHOICES
Elegant & minimalist
The website grasps the user's attention by alternating between several backgrounds and text color combinations. We went with a striking blood-orange, bright gray and a trusted black & white contrast to ensure optimal readability, as well as a compromise between energetic maturity and captivating, joyful design.
OPTIMIZED FOR MOBILE
Friendly for mobile users
We made sure that the website looks and performs great on mobile devices as well. This is where the ingenious simplicity and modernity of the whole project are especially noticeable, as stylish backgrounds are broken here and there by a handful of blood-orange buttons and bite-sized chunks of text. If you're a fan of clear delivery of data, you'll surely find it easy to fall in love with the mobile version of the website.
ICONS & ANIMATION
Language of motion
It was a big, brave, and bold project, mainly thanks to the imagination of our icon designers running wild. They did a tremendous job with these one-of-a-kind animated icons, which dance and transform in a hypnotic, fluid way. Their function was to offer an evocative visual explanation, describing the gestures and motions the user of Genki's wearable can perform to communicate with the device.
COLORS
Elegant & minimalist
The website grasps the user's attention by alternating between several background and text color combinations. We went with a striking blood-orange, bright gray and a trusted black & white contrast to ensure optimal readability, as well as a compromise between energetic maturity and captivating, joyful design.
ACCLAIMS & ACCOLADES
Universally good webdesign
Genki’s new responsive website has been critically acclaimed by designers and developers sitting on the jury of an internationally-known awwwards. the panel, who awarded the project with an Honorable Mention. Additionally, Genki received another web design excellence award, this time it was the Special Kudos mention from the jury at CSS Design Awards.
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