Website Redesign & Branding for an Innovative Biotech Company
BRAND
Sequins
location
San Francisco, US
Client
Sequins
Stack
Figma / Miro / WordPress
Budget
$15,000 - $50,000
Precision in Every Detail
A modern palette of cool blues and subtle neutrals, paired with clean, sans-serif fonts, reinforces the scientific rigor of Sequins’ technology. This approach ensures high readability and a consistent, professional appearance across all devices.
Reflecting Synthetic Accuracy
The branding centers on the idea of mirroring natural genomic sequences with synthetic precision. A minimalist aesthetic paired with dynamic visuals conveys innovation and trust, emphasizing Sequins’ commitment to accuracy and quality in biotechnology.
Visualizing Complex Science
Custom icons were developed to represent key benefits such as enhanced performance, error reduction, and data normalization. These simple yet effective graphics help distill complex scientific concepts into easily understandable visual cues.
Credibility Through Research
A dedicated Publications section curates leading scientific articles, research papers, and press releases. This resource not only supports the credibility of Sequins’ technology but also serves as a platform for sharing expert insights and advancing the conversation in genomics data quality.
