Website and Brand Identity for a Luxury Yacht Experience
BRAND
Marquise
location
Beirut, LB
Client
Bridge Capital Holding
Stack
Miro / Figma / WordPress
Budget
$15,000 - $50,000
Live
PROBLEM
Bridge Capital Holding needed to launch the Marquise Yacht brand with a premium identity and a high-impact digital presence to appeal to ultra-high-net-worth individuals. At the time, there was no name, logo, or visual identity for the yacht; no brand language or strategy to differentiate in the luxury marine market; and no website to communicate the yacht’s features and experience.
SOLUTION
We executed the project in two integrated phases. Our creative team led discovery workshops to establish the Marquise name and brand identity, including logo, typography, color palette, iconography, brand language, tone of voice and a brand book with usage guidelines, supported by mockups for merchandise, print, yacht marketing assets, and social media templates. In parallel, our digital team designed and developed a luxury WordPress website with a responsive, visually immersive interface, enhanced by smooth animations and scalable content management.
VALUE DELIVERED
Marquise was launched as a complete luxury brand with a distinctive name, cohesive identity, and professional guidelines, tailored for the high-end yacht market. The website provides an immersive experience that enhances client perception and builds trust. The Marquise team is now able to manage their web content and brand assets independently, reducing reliance on external support. The collaboration gave Bridge Capital Holding a polished brand and sales-ready platform, strengthening market readiness.
A unified brand foundation
The brandbook defines Marquise’s visual language across all applications. It ensures consistency in logo use, typography, and colors, allowing the brand to project elegance and exclusivity across merchandise, print, and digital platforms.
Unmatched first impression
The homepage was designed as a cinematic experience. Transitions, animations, and layered visuals guide visitors through the story of Marquise, blending high-end design with functional clarity.
A symbol of prestige
The logo and emblem were crafted to reflect the luxury marine world. Their forms combine modern precision with timeless elegance, creating a recognizable mark that elevates the brand across all touchpoints.
Shades of refinement
The palette was developed to evoke sophistication and maritime heritage. Deep sea gradient and subtle neutrals give the brand a versatile yet distinct presence in both print and digital formats.
A crafted voice
Typography choices balance readability with character. A modern serif paired with clean sans-serif styles gives the brand an authoritative yet contemporary tone, adaptable across headlines, digital assets, and promotional materials.
Extending the brand beyond the yacht
From apparel to stationery, branded merchandise carries the Marquise identity into tangible experiences. Each item was carefully designed to reflect the brand’s exclusivity and reinforce recognition among clients and partners.
Exploring the yacht in detail
The “Discover Marquise” section integrates interactive features. This allows users to engage with the vessel digitally, experiencing its luxury before ever stepping aboard.
Journeys reimagined
The destinations section showcases curated routes and experiences. Rich visuals and fluid transitions invite visitors to imagine exclusive journeys, positioning Marquise as not just a yacht but a gateway to lifestyle.
Living the brand
This section communicates the lifestyle Marquise represents. It highlights the yacht’s unique features, onboard atmosphere, and promise of exclusivity, reinforcing the emotional connection with ultra-high-net-worth audiences.
