34% Organic Traffic Growth With a Modular HubSpot Website For a Financial SaaS
BRAND
ApprovalMax
location
London, GB
Client
ApprovalMax
Stack
HubSpot / Figma
Budget
$15,000 - $50,000
Live
PROBLEM
ApprovalMax, a leading financial workflow automation platform, needed a new website to reflect their business growth and evolving brand. The main challenge was market perception. Potential clients often mistook it for a simple approval tool, while in reality it was a robust financial control solution. Their existing HubSpot site lacked scalability and flexibility, limiting the marketing team’s ability to publish campaigns and new content independently.
SOLUTION
We first worked with ApprovalMax on a branding project, creating a new logo and strategic visual direction. Building on that trust, we were invited to redesign their website. This project was a close collaboration with ApprovalMax’s internal Product Designers and Developers. Together, we conducted discovery workshops and a site audit, then established a new information architecture. Our team designed and developed a custom modular HubSpot theme with over a dozen reusable components. This allowed ApprovalMax to create and launch new pages quickly, without coding, while keeping a consistent look and ensuring ADA Level A accessibility.
VALUE DELIVERED
The result is a scalable, conversion-optimized website that strengthens ApprovalMax’s market position by clearly presenting its full service portfolio. The modular HubSpot framework empowers their team to independently manage content and launch campaigns, while the updated branding improves recognition and credibility. This long-term partnership created not only a website but also a foundation for sustainable growth.
Our work in numbers
Fresh identity to support business growth
We created a new logo that conveys trust and professionalism while aligning with ApprovalMax’s vision. The design reflects their financial expertise and serves as a recognizable cornerstone for all further brand and digital assets.
A cohesive system for digital consistency
Beyond the logo, we provided the initial direction for the brand's visual system, including typography and a core color palette. These elements served as inspiration and a guide for the ApprovalMax team, who then developed a cohesive, detailed system for their unified digital presence and new website assets.
A clear introduction to the platform’s full capabilities
We designed the homepage to quickly address misconceptions. The layout emphasizes ApprovalMax’s role as a financial control platform, highlighting value propositions and directing users toward relevant content.
Optimized performance across all devices
We placed a high priority on the mobile experience, ensuring the website was fully responsive and performed flawlessly on smartphones and tablets. Key elements like navigation, calls-to-action (CTAs), and pricing tables were carefully adapted to maintain clarity and accessibility for users on smaller screens. This approach guaranteed a seamless and fast browsing experience, regardless of the device used.
Transparent structure for decision-making
We introduced a redesigned pricing page with modular components. Its clear structure helps users compare plans easily, supporting faster decision-making and reducing the need for additional sales interactions.
The assets come from approvalmax.com and are owned by ApprovalMax.
