UX/UI Redesign for Podcasts Growth Solutions
BRAND
AudienceLift
location
New York, US
Client
Amaze Media Labs LLC
Stack
WordPress / Miro / Figma
Budget
Less than $15,000
PROBLEM
AudienceLift is a powerful AdTech tool, but their complex offerings and confusing UX meant that users were dropping off. They needed help to communicate their products clearly and reduce friction throughout the user experience.
SOLUTION
Leveraging market research, discovery workshops, and strategic wireframing, we overhauled AudienceLift’s UX/UI design to clearly define the different services, and develop intuitive flows that move users predictably through the user journey.
VALUE DELIVERED
We were able to engineer a completely new user experience within AudienceLift’s existing brand, strengthening credibility and preserving brand authority. Clearer communication reduced churn and increased signups, account creation, and customer support bandwidth.
Strategic Content Split
With multiple audience segments, a key barrier was the lack of clarity between distinct user paths. We created three potential infrastructure solutions, then hosted a workshop with user-facing employees and leadership to audit it.
Visual Storytelling
With a robust product, onboarding can be overwhelming to a user. To avoid drop-off and reduce the learning curve, we designed custom motion animations that demonstrated complex services, and kept the onboarding process engaging.
Future-Proof Architecture
Custom, modular assets work together to uphold a website architecture that grows alongside AudienceLift. One of these features was a blog, tailored to support their long-term SEO strategy.
Streamlined Campaign Creator
A custom-built dashboard and wizard tool allows users to seamlessly create and launch targeted promotion campaigns.
