Shopify Ecommerce Art Store with +129% Organic Traffic
BRAND
UGallery
location
California, US
Client
UGallery
Stack
Shopify
Industry
Retail
Budget
$50,000 to $100,000
Live
PROBLEM
UGallery, being a prominent art store, was falling behind the curve with its online presence. Their website no longer resonated with the modern design aesthetic that users have come to expect. The dated design and interface posed a potential risk of decreasing user engagement, sales, and overall customer satisfaction.
SOLUTION
UGallery had us design a new website, which was supposed to be fast, responsive, and user-friendly. Recognizing that UGallery's customers may not be digital natives, we set out to create a user-friendly experience with clear navigation, fonts, and contrast adjusted for elderly users.
VALUE DELIVERED
Our efforts culminated in the successful creation of an art store that is not only visually appealing, but also seamlessly cohesive and user-friendly. Through our comprehensive rebranding efforts, we managed to provide UGallery with a unified brand identity that authentically reflects the core values and principles they hold dear.
Our work in numbers
Good art changes lives
UGallery boasts an exceptional collection of original art, providing universal access to art enthusiasts worldwide. As the art and technology landscapes shift, the UGallery brand consistently evolves, ensuring it upholds a foundation of excellence. This dedication not only fosters lasting relationships with customers, but also drives investment in artist career development.
From ideation to execution
With UGallery's desired values in mind, we initiated the rebranding process in parallel with the ideation stage. From there, we transitioned into the next phase, translating our conceptual ideas into a tangible product.
Tailored for art enthusiasts
To truly capture the essence of UGallery and its commitment to artists and patrons alike, we conducted thorough research and iterative design processes. These endeavors proved crucial in crafting a robust website structure, ensuring smooth artwork browsing and an enhanced user experience.
Refining experience, retaining familiarity
Considering UGallery's target audience and their familiarity with the prior product page, we opted against a total design revamp. Our approach centered on refining the visual typography, introducing nuanced micro-interactions, and adjusting the user flow. The end goal was to empower users to make more informed buying choices.
Filter overhaul
We revamped the website's filtering system for a more intuitive user experience. By reducing unnecessary granularity, we ensured users could navigate filters effortlessly. The redesigned price slider offers a streamlined interaction, and we've also condensed the color options for clarity and ease.
Accommodating user needs
Prioritizing inclusivity, we meticulously crafted an accessible layout that aligns with established compliance standards. Understanding the importance of catering to a diverse user base, special emphasis was placed on accommodating the needs of older users. This ensured that the website is considerate of the varied requirements of all its visitors.
Approachable and elegant
The client's aspiration was to maintain a brand that is straightforward, easily comprehensible, and emphasizes storytelling. Their intent was to forge personal and emotional ties between clients and artists. Keeping the brand attributes at the forefront, we aimed to sculpt an identity that embodies approachability and trustworthiness. The end result came in the form of a distinctive, memorable, and elegant brand presence.
Deepening connections
UGallery values the bond it shares with its artists, emphasizing the importance of nurturing their career growth. To further this sentiment, we introduced the artist page. Visitors can delve into an artist's evolution, immerse themselves in their unique narratives, and gain a deeper understanding of their artistic endeavors.
Optimized for mobile devices
We meticulously adapted the website's design to ensure flawless navigation on mobile devices. Every element, from images to typography, was resized and repositioned to offer optimal viewing and interaction experiences on smaller screens.
Artist commissions
For those seeking a truly unique piece of art, UGallery offers the opportunity to commission their favorite artist, bringing their personal vision to life. By utilizing our intuitive contact form, customers can effortlessly reach out and discuss their custom artwork aspirations. Similarly, for any inquiries or feedback, customers can use a comparable contact form to directly communicate with UGallery's team.
Chromatic synergy
Our chosen color palette of beige and browns beautifully complements the diverse shades of blue, creating a harmonious visual interplay. In the realm of typography, we integrated two fresh font styles: Orpheus and General Sans. Orpheus, with its engaging presence, adds a touch of allure and levity to the design. In contrast, General Sans ensures readability, allowing for effortless information scanning.
