Mobile App For The World's Most Famous Explorers
BRAND
The Explorers Club
location
New York, US
Client
The Explorers Club
Stack
React Native / TypeScript / Redux / Salesforce
Budget
Confidential
ABOUT THE EXPLORERS CLUB
Founded in 1904, The Explorers Club is home to scientists, explorers, and pioneers, including Neil Armstrong and Sir Edmund Hillary. Working with such an institution was an opportunity to blend history with modern digital tools.
TIMELINE
We built a streamlined strategy that unified UX and UI efforts while ensuring smooth collaboration between designers and developers. Before launch, we carried out extensive testing to guarantee quality and reliability.
DEFINING STRUCTURE
We mapped out The Explorers Club’s existing CRM data into a cohesive architecture for the app. This ensured clarity, usability, and alignment with both user needs and the client’s business goals.
USER FLOWS
We designed user flows that supported quick access to profiles, chapters, and connections. These flows made navigation smooth and intuitive for users across all age groups.
WIREFRAMING
High-fidelity wireframes were created to test structure and usability. This approach made it possible to identify potential issues early, saving time during later development stages.
ONBOARDING
We designed onboarding to update member information immediately after joining. Clear prompts and straightforward steps helped users of all ages adapt quickly.
ROSTER
The roster allowed members to browse and connect with others based on exploration interests and chapter membership. Search and filters supported quick discovery of relevant people.
BENEFITS
Members gained a personalized space for connections, while the client benefited from improved engagement and data insights. Administrative tasks such as membership reminders became automated.
ACCOUNT
Profiles were designed for easy customization. Members could choose what information to share, while the client gained a deeper understanding of the community.
SEARCH
A powerful search function with filters ensured members could find relevant people based on exploration interests, chapter affiliations, and achievements.
BRANDING
The branding reflected the prestige of The Explorers Club while keeping the app approachable. A clean design system unified typography, colors, and layouts, creating a modern yet timeless look.
The Explorers Club
Our website traffic is up 30%–40%, and sales in our store have gone up, too. There’s a lot of raw viewer data, and the feedback from our corporate partners has been great.
Director of Communications
