HubSpot Website for a Global Agriculture Data & Analytics Provider
BRAND
Kynetec
location
St. Louis, Missouri, US
Client
Kynetec
Stack
HubSpot CMS
Industry
Information Technology / Agriculture
Budget
Confidential
Live
PROBLEM
Kynetec was undergoing a major transformation from a market research firm to a data, analytics, and insights organization, expanding its focus to include machinery and sustainability. The shift necessitates a modern redesign of their seven-year-old website, previously minimalist, to now robustly reflect their strategic direction and new business identity.
SOLUTION
With the help of modular and flexible website design, we enhanced user experience and flexibility across Kynetec's website, reflecting the company's strategic evolution. To facilitate panelist recruitment, a dedicated page with a simple application form was introduced, making it easier for individuals to join Kynetec's international network of industry experts.
VALUE DELIVERED
The newly launched website has significantly enhanced Kynetec’s online presence. The clear, informative layout allows clients and stakeholders to easily access and understand the company's expanded offerings. We're sure that our focus on visual appeal and content structure is bound to contribute to longer visit durations and higher interaction rates.
Specialized market research
Kynetec is an industry leader when it comes to monitoring market dynamics within the crop protection and seed sector. Furthermore, the company conducts comprehensive market research within approximately six countries, focusing on the pet and livestock market. In addition to the above-mentioned core offerings, Kynetec provides customized research solutions across various domains.
Phased project execution
The project was methodically divided into key phases to ensure a seamless development process. Initially, the focus was on user experience design to lay a solid foundation for intuitive interaction. The project transitioned smoothly into the second phase, concentrating on user interface design, leading into development and extensive testing, ensuring a robust and user-friendly final product.
Highlighting Kynetec’s expertise
The home page was meticulously designed to serve as a window into Kynetec’s corporate identity and its specialized offerings. The design strategically emphasizes the company's key areas of expertise through striking visual elements. As a result, visitors quickly grasp the comprehensive scope of Kynetec's capabilities upon their first engagement with the website.
Detailed product insights
The custom product page on Kynetec's website is expertly crafted to highlight the key characteristics and benefits of their offerings. Each product is showcased in detail, providing potential clients with essential information at a glance. Additionally, the page features an intuitive and straightforward contact form, enabling visitors to easily initiate communication with a Kynetec representative.
Future-focused insights
Kynetec's predictive intelligence tools are designed to provide users with forward-looking insights. Helping clients identify and quantify potential opportunities and risks, the tools also facilitate the maintenance of close customer relationships and support informed strategic decisions in business, sales, and marketing.
Streamlining panelist recruitment
Kynetec recruits panelists globally, equipping its data scientists with a diverse pool of respondents. To streamline the process, a dedicated recruitment page on the website has been optimized to encourage more individuals to join. The page highlights the benefits for participants, clarifies the application steps, and features user-friendly forms.
Subtle design enhancements
We revamped the website's look and feel to align with Kynetec's branding guidelines, implementing subtle changes in the color palette and font style to maintain a fresh, modern aesthetic. Linear illustrations were added, resembling charts and data-driven insights, to visually reinforce Kynetec's analytical focus.
4.5
