34% Organic Traffic Growth With a Modular HubSpot Website For a Financial SaaS

We created a new logo that conveys trust and professionalism while aligning with ApprovalMax’s vision. The design reflects their financial expertise and serves as a recognizable cornerstone for all further brand and digital assets.

Beyond the logo, we provided the initial direction for the brand's visual system, including typography and a core color palette. These elements served as inspiration and a guide for the ApprovalMax team, who then developed a cohesive, detailed system for their unified digital presence and new website assets.

We designed the homepage to quickly address misconceptions. The layout emphasizes ApprovalMax’s role as a financial control platform, highlighting value propositions and directing users toward relevant content.

We placed a high priority on the mobile experience, ensuring the website was fully responsive and performed flawlessly on smartphones and tablets. Key elements like navigation, calls-to-action (CTAs), and pricing tables were carefully adapted to maintain clarity and accessibility for users on smaller screens. This approach guaranteed a seamless and fast browsing experience, regardless of the device used.

We introduced a redesigned pricing page with modular components. Its clear structure helps users compare plans easily, supporting faster decision-making and reducing the need for additional sales interactions.

The assets come from approvalmax.com and are owned by ApprovalMax.