Ground Labs Branding - adchitects – Your brand well designed

Ground Labs

Website

About the brand

GROUND LABS are global experts in sensitive data discovery. Their software helps companies of all sizes discover, remediate and monitor sensitive personal data across on-premise storage and in the cloud to meet data security standards.

Challenge


The logo, brand and a website of Ground Labs didn’t stand out when they attended global events. Since most of their clients were large, global customers Ground Labs realized that they needed to make a change. They started looking for a company to develop a website for them and give them guidance on how to improve their brand. For corporate websites filled with content, it’s always a challenge to create the information structure and hierarchy. And it’s even more important to deliver the exact same user experience, no matter what device is used.

Solution

Ground Labs specializes in global cybersecurity, so the branding effort was very extensive and included many requirements that we had to meet when it comes to website security. The main point was to update the new branding and strengthen it with communication that their customers understand.
Working collaboratively with an in-house team of Ground Labs, Adchitects put together a team of 5 designers and developers to built a new website,
design a logo, and assist with a branding campaign.

Results

Since the website went live the feedback from the customers has been overwhelmingly positive. People like the new look and feel of the site. Ground Labs has demos and resources available for their clients, so the traffic to the website has also increased. The updated branding gives a modern look, but the details like the icon set create the perfect balance between Ground Labs being a technological organization and remaining accessible to the customers.

Ready to talk about your new website?
Drop us a line at

[email protected]

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