STONEWALL Branding - adchitects – Your brand well designed

Stonewall

Branding

About the brand

Grupa Stonewall is one of the largest LGBTQ+ rights organizations in Poland. The commitment of a huge number of people when it comes to educational and cultural projects makes Stonewall a friendly environment that integrates LGBTQ+ and their allies.

Strategy

We wanted the brand to be coherent, recognizable and associated with passion and excitement. That’s why we decided to go for red (stronger emotions, energy, action) and pink (revolves around playfulness, empathy) as the main color palette.

The choice of the flag motive for the logo seemed to be natural move: it carries on the responsibility for the implmentation and enforcement of rules adopted by the organization. It marks the attention, and it’s emphasizing the competetence and experience of the Stonewall Group.

Color palette

RGB 255/0/0
CMYK 0/100/100/0
#FF0000
PANTONE BRIGHT RED C

RGB 236/182/196
CMYK 5/36/12/0
#EDBAC9
PANTONE 700 C 

Typography

Logo

 

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