Ground Labs

Website

About the brand

GROUND LABS are global experts in sensitive data discovery. Their software helps companies of all sizes discover, remediate and monitor sensitive personal data across on-premise storage and in the cloud to meet data security standards.

Strategy

The main point was to update the new branding and strengthen it with communication that their customers understand. We achieved it by keeping their customers needs in mind while designing every element of brand communication.

Technological, yet human

The updated branding gives a modern look, but the details like the icon set create the perfect balance between Ground Labs being a technological organization and remaining accessible to the customers.

Straight to the goal

For corporate websites filled with content, it’s always a challenge to create the information structure and hierarchy. And it’s even more important to deliver the exact same user experience, no matter what device is used.

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